Vive la France

Liberté, égalité, fraternité

Charley's Chili is made with beef from a Salers cattle breed which originated in France. One of the many wonderful things imported to the North American shores from our French cousins and so today we salute French Independence and the wonderful cuisine that has been perfected in L'hexagone. Would the French eat Charley's Chili? Perhaps they would and I like to think they would appreciate the delicate blending of spices and patient preparation and cooking process that goes in to every batch. French people visiting Virginia who have tried it are always complimentary and often have a second helping so my assumption is that France is a growth market.

In a wonderful book titled "THEY EAT HORSES, DON’T THEY?" By Piu Marie Eatwell the author notes:

 "Do the French see animals differently? As far as animals destined for the dinner table are concerned, it seems, yes. Many Visitors to France have referred to a 'Paris exception' on the dining front, necessitating the suspension of certain ethical commitments towards animal welfare if one is to partake of the authentic French gastronomic experience. Out of eight favourite dishes of France, seven are unequivocally of the fleshly kind, involving red meat or poultry. Less than 2 per cent of French people are vegetarian..."

 Sounds like the perfect Charley's Chili customer to me - "Vive la France"!!!